The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to implement framework for today’s sales leaders.

Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand and implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board.

Hitting a revenue target is not the job, it’s the outcome. The inspiration of your team is only “coin operated” if you’re doing it wrong. In the end, you’ll see the holes before they form. You’ll stop chasing, and start growing.